Social Media Marketing

Master the art of impactful campaigns and elevate your online presence with expert social media strategies

Course Duration: 2 months

Schedule: Monday – Friday
(1 hour long – evening classes)

Timings: 7 p.m. to 8 p.m. (tentative)
* Stay tuned on our social media for updates

Cost: PKR 10,000 per month
Early Bird Offer (50% Off)
Valid for first 5 registrations

Course Description

This course delves into the dynamic world of social media marketing, equipping students with the knowledge and skills to build effective strategies and campaigns across major platforms. Participants will learn about content creation, analytics, advertising, and audience engagement. By the end of the course, students will have a solid understanding of how to leverage social media to achieve marketing objectives and drive brand growth.

Social Media Marketing Online Course

Key Concepts Covered

This virtual, interactive course covers the essential concepts and strategies of modern social media marketing.

  • Social Media Strategy Development
  • Platform-Specific Marketing (Facebook, Instagram, LinkedIn etc.)
  • Content Creation and Planning
  • Paid Advertising and Targeting Techniques
  • Analytics and Performance Tracking
  • Social Media Tools and Automation

Course Learning Outcomes

After successfully completing this course, you will be able to:

  • Create effective, goal-oriented social media strategies.
  • Develop engaging content for various platforms.
  • Plan and optimize paid ad campaigns for ROI.
  • Track performance using analytics tools.
  • Use tools like Canva, Hootsuite, and Google Analytics.
  • Solve real-world challenges through case studies and projects.

Who This Course Is For?

This course is perfect for anyone eager to step into the exciting field of social media management and marketing.

  • Students or career changers exploring opportunities in digital marketing.
  • Aspiring social media marketers looking to build a strong foundation.
  • Small business owners seeking to grow their online presence.
  • Entrepreneurs aiming to leverage social platforms for business growth.
  • Freelancers or consultants offering social media services.
  • Content creators interested in monetizing their platforms.

Course Content

Part 1: Introduction to Social Media Marketing

  • Defining Social Media Marketing (SMM)
  • Key Concepts: Social Media Platforms, Audience, Content, Engagement, ROI
  • Choosing the Right Social Media Platforms
  • Setting Social Media Marketing Goals
  • Social Media Listening & Competitive Analysis

Part 2: Creating High-Quality Social Media Content

  • Content Pillars & Strategies
  • Visual Storytelling & Design
  • Writing Engaging Social Media Copy

Part 3: Building & Growing Your Social Media Audience

  • Organic Reach & Engagement
  • Social Media Advertising
  • Influencer Marketing
  • Social Media Communities
  • Using Social Media Analytics Tools

Part 4: Social Media Trends & Future of SMM

  • Emerging Social Media Platforms & Trends
  • The Future of Social Media Marketing
  • Incorporate practical exercises (e.g., creating a social media strategy, running a small ad campaign, analyzing data).
  • Case Studies: Analyze real-world examples of successful and unsuccessful social media marketing campaigns.
  • Software & Tools: Provide access to relevant social media platforms and analytics tools for hands-on experience.

Are you ready to transform your career in social media marketing? Enroll now and unlock game-changing skills that will set you apart!

Enroll now

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